Market Analysis
Catwalk newness
- A/W 24/25 collections see designers take a pared-back approach, starting with simplified profiles in classic colors, but updating and maintaining interest through scale and contrast feature details including tinted lenses.
- Aviators are refreshed via super-sized frames that speak to The New Indie, while rounded frames, which have taken a backseat in previous seasons, appear primarily in barely-there metals (simplistic, minimalist forms) that will easily transfer for optical drops.
The Retail Reality
- Aviator styles are on the increase in both regions, up a huge 21.9ppt in the UK and 3.8ppt in the US. Skew assortments towards this style in place of the Wayfarer, which is notably down 7.2ppt in the UK and 8.1ppt in the US.
